Conquer COVID-19 / MLSE / Entripy

Boring T-Shirt Campaign

Conquer COVID-19 is a grassroots, volunteer-driven organization that is facilitating access to priority products that are in short supply but essential for the healthcare community during the COVID-19 pandemic.

As part of fundraising efforts, a collaboration was initiated between CC-19 and customized apparel companies Silver Crystal Group, and then Entripy. After the initial release of the original boring t-shirt, a second line was released with the option to add an MLSE sports team logo.

With the support of Canadians like Ryan Reynolds, Hayley Wickenheiser, and countless others, the ‘boring t-shirt’ campaign raised millions to purchase PPE for Canada’s frontline healthcare workers. I supported the campaign by producing graphics for the Entripy-powered apparel website as well as social media graphics and newsletters.